£1 from every planner sold will go to Vision CareThe 2027 planner · Pre-orders open

Your eyedeas / Created by Krupa

Your plans, Your thoughts, Your

I’m Krupa, an eye care professional and the person behind

I wanted somewhere to plan my week, jot down notes from a CPD event, or get my thoughts out after a busy clinic. So I started creating your eyedeas.

Krupa’s signatureFounder of eyedeas
Krupa, founder of eyedeas, in a belted brown blazer
The your eyedeas 2027 planner held at the hip, sunlight and leaf shadows across the cover

The 2027 planner

This is your vision.

Space to plan, learn and reflect in work and in the life around it.

Your eyedeas / From the inside

A fresh perspective. With every turn.

Scroll to turn the pages, or choose a spread below.

End of week clarity page
Planner front cover with example personalisation KRUPA
Title page: eyedeas, for eye care professionals
Welcome page: Your year, your vision
A guide to your eyedeas
Your month in view, left page
Your month in view, right page
This month’s focus and goals, from vision to action
Notes page
The week ahead
End of week clarity
The week ahead
A year, through your eyes.The first edition · 2027

The finishing touch

Your year.
Your name,
in gold.

A little detail that makes it yours. Add your name in gold permanent Smart Vinyl to either cover.

A digital preview of the gold vinyl finish. Names appear in capitals; final finish may vary.

Try personalisation
Your eyedeas planner cover with a gold permanent Smart Vinyl name preview YOUR NAME
Krupa seated in the practice, holding a trial frame
Meet the founder

About the founder

Hi, I’m Krupa.
A head full of eyedeas.

I’m an eye care professional, educator and the person behind eyedeas.

I wanted somewhere for the appointments, the learning and all the thoughts that don’t quite fit into a calendar. Our work can be demanding and deeply rewarding, and I wanted space for both.

2015Working in eye care, across hospital, community and specialist practice
MCOptomBSc(Hons) MCOptom DipTp(IP)
£1From every planner to Vision Care
Read my story